I received a bounced mail today.

It was a traditional Lunar New Year greeting card sent to an overseas associate. I had written only the street address, without the city nor postal code. This is perfectly fine in a small country in Singapore, where the city is the same as the country.

In my rush, I even omitted the country, which you could see was hastily scribbled in right before I popped it in the post:

Lunar New Year card - Returned to sender

It took 3 months to be sent back to me.

This is an incredibly slow and inefficient way of telling me that I’ve written an incomplete mailing address. With email, it will take less than a minute.

Then it struck me how much I’ve come to rely on the Internet.

Star Bamboo is based in Singapore, with our factory in China, and we sell to customers around the globe.

I rely heavily on the following to communicate with my clients and business associates:

  1. Email (Email)
  2. Web site (www.starbamboo.com)
  3. Blog (you’re reading it now)
  4. Various B2B trade web sites

All these would have been impossible without the Internet. It is vastly more efficient than letters, faxes and phone calls.

Just think about how you found Star Bamboo, and chances are it’s through the Internet.

So I will be emailing my associate above to wish him a terribly belated Happy Lunar New Year instead.

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