Yes it’s true, we are number 1!

Our blog site comes in right at the top of Google’s search results for “eco action day”. It’s #1 of 1,860,000 possible results.

Of course, the savvy net user would know it all depends on what you search for. The surprising thing is that our blog is barely 6 weeks old, yet we come out ahead of many other established web sites, including those for SEC (#3) and co-sponsor Ricoh (#4).

This validates what I’ve thought all along, and what others have been preaching: search engines love blogs.

Search engine ranking algorithms are jealously guarded trade secrets. Only insiders know exactly how they work. But the general rule of thumb is, the more incoming links a web site has, the higher its ranking. This is because incoming links are an excellent gauge of the usefulness of a web site (otherwise, why would anyone link to it?).

Thanks to our blog, we are already seeing a substantial increase in web traffic. And the best part is, it’s all completely free. You just need to put in the time and effort to write articles that others would actually want to read.

You can’t beat that for cost-effectiveness.