Sometimes we take ourselves and the business of saving the earth too seriously. It happens to the best of us.

“No Impact Man” aka Colin Beaven has been getting a lot of media attention for his one-year attempt to “live in NY City without making any net impact on the environment”.

This means cutting down on new purchases during this period. It got to the point where even buying new mounting tape for a family photo became a big no-no. I’m all for eliminating unnecessary consumption, but this seems a tad extreme.

Thankfully he saw the lighter side of it. It doesn’t have to be all or nothing, black or white. The environmental movement, like all things in life, comes in lovely shades of grey.

Just do whatever we can, every little bit helps.

I’ll leave you with some words of wisdom from Dogbert:

Dogbert the green consultant